Hydration for Flying: What to Drink Before, During, After
Lean why 10-20% cabin humidity dries you out, how to plan your flight hydration, beat jet lag, and which TSA-friendly options to pack.Published July 31, 2026
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Liquid I.V. Sugar-Free: Clinically Demonstrated Hydration
Which sugar-free hydration drink is clinically demonstrated faster than water in 2026? Trial, mechanism, and what sugar-conscious shoppers should check.Published July 30, 2026
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Why Allulose Wins for Sugar-Free Hydration in 2026
The most up-to-date 2026 information on allulose hydration: gut health, taste, absorption, and how it compares to stevia and other sugar-free sweeteners.Published July 30, 2026
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Introducing the Liquid I.V.® Hydration Vitality Barometer Report™
America has a hydration problem, and most of us don’t even realize it. This disconnect, what we call the ‘Hydration Gap’, is affecting how people feel, function, and show up every day. However, the Liquid I.V.® Hydration Vitality Barometer Report™, which surveyed more than 5,000 adults across America, reveals something surprising hiding in plain sight: most Americans are far less hydrated than they believe.Published June 3, 2026
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STEP INTO YOUR SUPERHERO ERA THIS SUMMER WITH LIQUID I.V.® x SPIDER-MAN™: BRAND NEW DAY
For the first time ever, Liquid I.V. is teaming up with Sony Pictures’ Spider-Man™: Brand New Day as the exclusive functional hydration partner, bringing hydration to Hollywood in our largest entertainment collaboration yet.Published June 1, 2026
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PRESS PLAY ON YOUR "YES" ERA: LIQUID I.V. AND FLO LAUNCH SUMMER ANTHEM
From the candy aisle to the aisle, we’re officially in our “YES” era. Starting today, we're saying a big, juicy “YES” to the new Hydration Multiplier® Sugar-Free Ring Pop Cherry.Published May 12, 2026
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LIQUID I.V. BECOMES OFFICIAL PARTNER OF McLAREN RACING
Liquid I.V., the No. 1 functional hydration brand in America, is joining forces with McLaren Racing in an unprecedented collaboration in a multi-year partnership that combines the best in hydration and the leaders in racing, both on and off the track. While we’ve felt the electricity before at iconic races in Miami and Las Vegas, this news officially marks our move from the sidelines to the starting grid.Published April 21, 2026
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SAY "YES” TO THE FLAVOR OF THIS SUMMER: HYDRATION MULTIPLIER® SUGAR-FREE RING POP® CHERRY
From the candy aisle to the aisle, we’re officially in our “YES” era. Starting today, we're saying a big, juicy “YES” to the new Hydration Multiplier® Sugar-Free Ring Pop Cherry.Published April 15, 2026
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NO APRIL FOOLS HERE: LIQUID I.V.® AND GRILLO’S PICKLES® LAUNCH LIMITED-EDITION HYDRATION MULTIPLIER® GRILLO’S PICKLES FLAVOR
Does dehydration have you in a bit of a... pickle? We have just the answer! Introducing Hydration Multiplier® Grillo’s Pickles, our boldest flavor to date, available for a limited time, exclusively on liquid-iv.com.Published April 2, 2026
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ONE RIPPLE, A WAVE OF CHANGE: HOW LIQUID I.V. RECOGNIZED WORLD WATER DAY 2026
For millions of people around the world, this isn’t a hypothetical. It’s daily life. And why this World Water Day, and every day in between, Liquid I.V. is committed to solving the clean water crisis happening both globally, and right in our own backyards here in the US.Published March 23, 2026
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POST-GAME POWER-UP: LIQUID I.V. TURNS MONDAY AFTER THE BIG GAME INTO NATIONAL REHYDRATION DAY
At Liquid I.V., hydration has always been more than a quick fix. It’s the foundation for showing up in life, ready to tackle whatever comes your way. With the launch of National Rehydration Day, we’re marking the official moment when hydration takes center stage, and your bounce-back game becomes stronger than ever.Published February 9, 2026
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LIQUID I.V.® DROPS NEW ANTHEM WITH AWARD-WINNING SINGER/SONGWRITER EJAE AHEAD OF BIG GAME COMMERCIAL
For the first time in brand history, Liquid I.V. will premiere a film during the biggest advertising moment of the year. This marks a bold debut that puts hydration at the center of culture, creativity, and performance.Published January 21, 2026
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Liquid I.V.’s 2025 Awards & Milestones
What a year. From Times Square to TikTok, from music festivals to clean water initiatives across the globe, 2025 was a year of big moves and even bigger impact for Liquid I.V. As we wrap up the year, we’re raising a glass (of Liquid I.V., of course) to the milestones that made it unforgettable.Published December 10, 2025
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Liquid I.V.® Joins Disney+ to Celebrate Percy Jackson and the Olympians Season Two
To celebrate season two of the Disney+ Original series Percy Jackson and the Olympians, Disney is launching a first-of-its-kind immersive water activation – and Liquid I.V. is pulling up to keep the whole quest hydrated!Published December 5, 2025
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Announcing Liquid I.V.®’s Scientific Advisory Board – Shaping the Future of Hydration Science
At Liquid I.V., science isn’t just part of what we do – it’s the foundation behind everything we create. Our in-house team of scientists are deeply committed to ensuring the efficacy and safety of our products, running both pre-clinical and clinical trials, and continuously pushing the boundaries of hydration and nutrition science.Published November 18, 2025
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Powering Performance: Liquid I.V.® and the Los Angeles Football Club (LAFC) Unveil a Three-Season, Game-Changing Partnership
Yesterday, Liquid I.V. and the Los Angeles Football Club (LAFC) came together to officially announce their new joint venture, a three-year partnership between the brand and the Major League Soccer team through the 2027 season. This marks the first-ever sports team sponsorship for Liquid I.V., the #1 powdered hydration brand in America, becoming the Official Functional Hydration partner of the LAFC.Published October 23, 2025
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Introducing Hydration Multiplier® Hot Chocolate
Here’s the thing: Pumpkin spice lattes are cute and all, but we won’t judge you if you’re over the hype. We know we are. That’s why we’ve created a new way to lean into the cozy season and keep your hydration game strong — Liquid I.V.®’s first-ever hot hydration.Published October 23, 2025
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Ditch the Glitch: Step Inside Liquid I.V.®’s Immersive Bodega Pop-Up Experience
Published September 10, 2025
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Hydration Meets Energy: Introducing Energy Multiplier® Sugar-Free
Meet Energy Multiplier® Sugar-Free, a hydration-first solution that delivers balanced energy to keep you going. No crash? No sugar? No jitters? That’s right. Say goodbye to the jittery highs of outdated energy drinks and hello to a feel-good fuel that actually works.Published August 25, 2025
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Hydration Multiplier® Orange Vanilla Dream, The Perfect Pairing to Your Summer Romance Novel
Romance novels and hydration might seem like an unlikely pair—but we all know a steamy read can make you sweat. This summer, Liquid I.V.® is embracing the spicy, swoony, can’t-put-it-down romance vibe with our Thirstiest Summer Reads Campaign, powered by our most indulgent Hydration Multiplier® flavor yet: Orange Vanilla Dream.Published July 7, 2025
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Introducing Hydration Multiplier® Orange Vanilla Dream
Summer just got a bit more delicious—and a whole lot more hydrated. Meet Orange Vanilla Dream, the newest flavor in Liquid I.V.®’s Hydration Multiplier® lineup, now available online and at major retailers. Inspired by the sweet, citrusy flavors of childhood summers and endless sunshine, it's hydration that tastes like ice cream (without the melt). You’re not dreaming—this is your new favorite way to stay refreshed.Published June 30, 2025
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