Powering Performance: Liquid I.V.® and the Los Angeles Football Club (LAFC) Unveil a Three-Season, Game-Changing Partnership
Yesterday, Liquid I.V. and the Los Angeles Football Club (LAFC) came together to officially announce their new joint venture, a three-year partnership between the brand and the Major League Soccer team through the 2027 season. This marks the first-ever sports team sponsorship for Liquid I.V., the #1 powdered hydration brand in America, becoming the Official Functional Hydration partner of the LAFC.
On-site at the LAFC training facility at Cal State, now officially known as the Liquid I.V. Performance Center, Mike Keech, CEO of Liquid I.V. stood alongside LAFC’s Co-Presidents, John Thorrington and Larry Freedman, and other LAFC team members to celebrate a shared commitment: unlocking great potential through functional hydration in the heart of LA, for the people of LA. This moment marked more than the unveiling of a building, it marked the kickoff of a multi-year collaboration for the players and fans, built on science and innovation.
The Science Behind Every Sprint
At Liquid I.V., we believe hydration is more than just a moment, it’s a movement. Partnering with LAFC lets us bring our science-backed hydration to a community that inspires us daily with its passion, diversity, and relentless drive. Whether it’s a 90th-minute push or a gruelling training session under the California sun, hydration isn’t a nice-to-have, it’s a necessity.
Liquid I.V., powered by LIV HYDRASCIENCE™, the brand’s proprietary hydration technology, delivers 3x the electrolytes of the leading sports drink and five essential vitamins (Vitamin C, B3, B5, B6, & B12) faster hydration than water alone. From locker room to practice pitch, Liquid I.V. is part of the routine for LAFC’s high-performance squad and fans alike — formulated to fuel movement, passion, and focus when it matters most.
Beyond the Field: Hydration for the People of Los Angeles (& Beyond)
This partnership isn’t just about the athletes — it’s about everyday champions right in our backyard. From fans in the stands to families watching at home, Liquid I.V. is turning hydration into a lifestyle. Through the partnership, fans can expect pre-match activations at home games, concession integrations, giveaways, and digital content that brings the action (and science) behind the sport to life. Every touchpoint is an invitation to hydrate smarter and play (and cheer) harder.
Building Something Bigger
With Liquid I.V. securing landmark entitlement of the innovative facility and becoming a Golden Boot Club founding partner, the partnership will appear across various touchpoints – including Liquid I.V. branding at the stadium, Apple TV halftime spots, and exclusive placement of the Liquid I.V. logo on the back of LAFC training jerseys starting in 2026.
The Road Ahead
There’s much more to come with retail surprises, player appearances, and exclusive sweepstakes to connect the dots between game-day energy and everyday wellness. Liquid I.V. is here to fuel the journey, every sprint, sweat, and celebration along the way.
To be the first to know of additional announcements around the Liquid I.V. x LAFC partnership, follow Liquid I.V. and LAFC on socials.