PRESS PLAY ON YOUR "YES" ERA: LIQUID I.V. AND FLO LAUNCH SUMMER ANTHEM TO CELEBRATE HYDRATION MULTIPLIER® SUGAR-FREE RING POP CHERRY
You didn't think we’d drop the official flavor of the summer without an official soundtrack, did you? This summer’s hottest playlist is about to get a juicy upgrade.
Hydration Multiplier® Sugar-Free Ring Pop Cherry has already kicked off a full‑blown “YES” movement. It’s the candy‑aisle throwback you didn’t know you needed: juicy cherry nostalgia, zero sugar, and our science‑backed LIV HYDRASCIENCE™ formula that hydrates faster than water alone. It’s bold. It’s fun. It’s the flavor that turns every moment into a celebration.
That said, every great flavor deserves an equally unforgettable sound. Announced today to keep the party going, we’re hitting the high notes with international girl group, FLO – the group behind viral hits “Cardboard Box” and the recent TikTok sensation “Leak It” – to release their next big hit “Remedied” and take over the U.S. market, as part of an ongoing partnership that’ll officially drop the beat on your “YES” era.
FLO’s Hydration Harmony
Flavor of the summer, meet the soundtrack of the summer. We needed an artist who could match the bold, joyful, self-celebratory energy of our Ring Pop Cherry universe, and FLO was a match made in hydration heaven. Their sound is confident. Their vibe is infectious. Their message is pure “YES.” They don’t just sing the anthem of the summer – “Remedied” embodies it.
The commercial follows Jorga Douglas, Stella Quaresma and Reneée Downer, who make up FLO, as they use the bold, delicious taste of Hydration Multiplier® Sugar-Free Ring Pop Cherry to fuel them with the hydration they need to stay in the moment and get back out on the dance floor. Their song, “Remedied”, is exclusively featured as the soundtrack, delivering a high‑energy, feel‑good anthem built for saying “YES”. It offers the emotional boost, while our Sugar-Free product delivers the science-backed hydration to keep it going in real life.
It’s the perfect one-two punch to ensure you’re out celebrating every moment...while feeling your absolute best, of course.
"We knew we had crafted the flavor of the summer with Ring Pop®, but we wanted a story big enough to carry that excitement throughout those hot summer days," said Stacey Andrade‑Wells, Chief Marketing Officer for Liquid I.V. "FLO brings that to life. Their energy, authenticity, and message of self‑celebration perfectly match the feeling we want our fans to experience. By showing up in the moments that matter, we're cementing our role as the hydration solution people rely on.”
The Official Cure for “Hydration Regret”
Our TV ad drops you straight into the wedding of the year. Weddings are the ultimate celebration and, let’s be honest, one of the easiest places to forget about hydration. And the numbers prove it: 30% of people feel wiped out after big celebrations, and 22% say dehydration hits hard the next day.
That’s Hydration Regret: the moment you realize the fun was worth it, but the feeling after wasn’t. The good news? 88% of people feel immediate or near immediate relief once they start rehydrating. Enter: Hydration Multiplier**®** Sugar-Free Ring Pop Cherry, the perfect accessory to turn a “YES” moment into a truly incredible experience, without the dreaded next-day slump.
Your "YES" Era Starts Now
Get your playlists ready: In addition to our official ad premiering today on your TV, “Remedied” is now available across all social platforms, including TikTok, with FLO's full album ‘Therapy at the Club’ set to drop this summer and a North American tour to follow
Don’t let dehydration be your party crasher. Say “YES” to more fun, more flavor, and more unforgettable moments with the delicious, juicy boost of Hydration Multiplier® Sugar-Free Ring Pop Cherry. It’s available now on liquid-iv.com, TikTok Shop, and at major retailers nationwide including Costco, Target, and Walmart.
Go on and say “yes” ... you deserve it.